Attention: General Data Protection Regulation (GDPR) compliance within email marketing is very important for businesses, even if you’re a US-based company. The legal penalty for non-compliance is certainly not pleasant, so it is critical that you take steps towards protecting your company.
Luckily for you, we have an in-house GDPR compliance officer with extensive industry experience. Reach out to our team for a free consultation today.
Email marketing continues to be one of the best ways to build a relationship and connect with your audience digitally. It leads to higher lifetime customer value and increased word of mouth.
Both great for your business, right?
Unfortunately, most websites that collect email addresses don’t follow through on creating effective email marketing campaigns. They typically commit one or several of the following sins:
1) The list collects digital dust, and the value of the subscribers depreciate over time
2) Spamming the subscribers with irrelevant or annoying offers, just to make a quick buck
3) Over-promotion of the company’s products or services, without offering anything of value
4) Not utilizing segmentation or tags of email lists, and therefore sending out emails that are not catered to the right audience
All of the above leads to lower open rates and ultimately, decreased customer engagement. If you’ve already done the work to obtain their email address, it’s time you finally capitalized on maximizing your email assets.
Our team are industry rockstars at creating autoresponder email series that are segmented to provide active engagement from your users. We efficiently use a mix of strategies from story-telling to social-proof to lead your subscribers further into the sales cycle.
Once our team creates your email sales machine, you’ll have a zero-marketing cost way to engage and promote to your growing audience.
Ready to chat with one of our Email experts? Contact us to get started!